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Leanne Hyland

Facebook trials new Digital Coupon Drawer
Facebook Trials New Digital Coupon Drawer
 Facebook Trials New Digital Coupon Drawer 700 411 Gravitate Digital
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Global social media platform Facebook are currently debuting a new offers system to help users keep track of online discounts and receive notifications on their expiry. The new digital coupon drawer should make it easier for Facebook users to find offers, with a central archive providing access to all available discounts and showing those which are…

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New Conversions metric replaces Converted Clicks
New Conversions Metric Replaces Converted Clicks
 New Conversions Metric Replaces Converted Clicks 700 411 Gravitate Digital
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A new conversion metric allowing users to track behaviour from multiple ad clicks will be integrated into the AdWords interface next month, following Google’s decision to retire Converted Clicks. As of September 21st, advertisers will be automatically migrated to the new Conversions system. From here, users can continue to assess traffic and click reports but with the…

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Google increases seller ratings
Google Increases Seller Ratings Threshold
 Google Increases Seller Ratings Threshold 700 411 Gravitate Digital
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Online businesses will now need to boost their number of online reviews if they wish to qualify for Google Seller Ratings, after the minimum threshold is increased from 30 to 150. Each unique review must have been obtained within the last 12 months, in a move which Google claim should improve the quality and stability of Seller Ratings,…

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Bing Ads
Bing Ads Introduces Upgraded URLs Globally
 Bing Ads Introduces Upgraded URLs Globally 700 411 Gravitate Digital
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Bing Ads has announced the introduction of Upgraded URLs globally for all markets. Final URLs and tracking parameters will replace Destination URLs as they are phased out by the end of the year, with transition plans in place to migrate all advertisers to Upgraded URLs by close of 2017. As it stands, Destination URLs can be…

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Keyword Data cut for those without active ad campaign
Keyword Data Cut For Those Without Active Ad Campaigns
 Keyword Data Cut For Those Without Active Ad Campaigns 700 411 Gravitate Digital
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Advertisers without active ad campaigns on AdWords can no longer gain full access to Google’s Keyword Planner Tool after average monthly keyword data is restricted. Users with a low monthly ad spend or those that carry out excessive data searches may also be affected by the change, which will see AdWords display data ranges (1K – 10K, 10K –…

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Video feature added to Linkedin
Video Feature Added to Linkedin News Feed
 Video Feature Added to Linkedin News Feed 700 411 Gravitate Digital
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In a bid to keep up with other leading social media and B2B platforms, Linkedin has added a new video feature to their news feed. To ensure quality content, the company has requested that 500 of its top Influencers create a 30 second clip to appear in members’ news feeds. Content will come from leading figures…

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Google introduce new responsive display ad
Google Introduce New Responsive Display Ads
 Google Introduce New Responsive Display Ads 700 411 Gravitate Digital
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Google’s latest ad launch could really shake things up for advertisers this month as a new responsive display ad allowing greater control over branding is released. With the ability to automatically adjust its own size and format to fit ad space on an impressive number of screen sizes, the new ad allows those within the…

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Twitter cracks down on false accounts with new verification plan
Twitter Cracks Down on False Accounts with New Verification Process
 Twitter Cracks Down on False Accounts with New Verification Process 700 411 Gravitate Digital
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Twitter has re-introduced the ability for users at high risk of impersonation to apply for verified accounts. Currently reserved for celebrities, journalists and other public figures, the verification tool will help users to find high-quality profiles as opposed to fan pages or false accounts. The announcement was made yesterday by Twitter’s User Services Vice President…

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Google predicts waiting times using crowdsourced data
Google Predicts Waiting Times Using Crowdsourced Data
 Google Predicts Waiting Times Using Crowdsourced Data 700 411 Gravitate Digital
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Ever wanted to know exactly how long a visit to the shops will take? Do you pop out at lunch hoping you don’t get stuck in that 30 minute queue at Starbucks and miss your afternoon meeting? Google’s new waiting times feature may not be able to predict your exact trip time, but it goes…

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Pokemon GO
New Sponsored Locations To Feature In Pokemon Go
 New Sponsored Locations To Feature In Pokemon Go 700 411 Gravitate Digital
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Sponsored Pokéstops will soon appear in Niantic’s new location-based augmented reality game Pokémon Go. With more than 75 million downloads since its release earlier this month, Pokémon Go has quickly turned into a global phenomenon and retailers are already looking for ways to cash in on its success. Using sponsored locations such as restaurants or…

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