conversion rates – Gravitate Digital

The Path to Purchase: Influencing Customer Journeys

The Path to Purchase: Influencing Customer Journeys /wp-content/uploads/Customer-Journeys.jpg 700 411 Gravitate Digital Gravitate Digital /wp-content/uploads/Customer-Journeys.jpg 19th December 2016 19th December 2016

19th December 2016

Each time you sit down at your laptop or take out your tablet with the intention of making a purchase online, no matter how focused you may be – your search journey is unlikely to be straightforward. Between your first moment of intent and your final purchase, you will navigate through a number of touchpoints…

Colour Theory Crucial to Conversion Rates

Colour Theory Crucial to Conversion Rates /wp-content/uploads/website-colour-logic.jpg 700 411 Gravitate Digital Gravitate Digital /wp-content/uploads/website-colour-logic.jpg 31st October 2016 30th November 2016

31st October 2016

When used effectively, colour has the power to grab our attention, transform our mindset and heavily influence our purchasing decisions. With this in mind, it’s clear that choosing a colour scheme for a website can be one of the most important decisions you will make to ensure high click-through and conversion rates. Research into colour theory confirms that…