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Google to expand text ads
Google To Expand Text Ads for Increased Optimisation
Google To Expand Text Ads for Increased Optimisation 700 411 Gravitate Digital

Internet giant Google are soon to introduce expanded text ads across all Google Adwords accounts, a change which many industry experts are calling the biggest shake up to paid search in the last 15 years. The new format will allow two 30 character headlines, a description line comprising 80 characters and an automatically extracted domain…

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Keyword Data cut for those without active ad campaign
Pay Per Click Ads Cut from Google search
Pay Per Click Ads Cut from Google search 700 411 Gravitate Digital

Google search results will now appear more streamlined following the removal of pay per click ads (PPC) from the right side of the search screen on desktop devices. A limited number of paid search links will continue to appear above any organic content, with PPC ads and unpaid listings pushed further down the page. The…

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