Blog

Insights from the Gravitate Digital team
Amazon Spark
Amazon Spark launches for IOS Prime members
Amazon Spark launches for IOS Prime members 700 411 Gravitate

Amazon’s new personalised social network Spark – launched earlier this month – is a place for Prime members to connect, share ideas and find inspiration for merchandise listed on the Amazon website. Items are displayed in an Instagram style, shoppable feed and users are encouraged…

read more
The Psychology of Search Marketing
The Psychology of Search Marketing
The Psychology of Search Marketing 700 411 Gravitate

To create great ad content, we must first understand how and why consumers act in the way they do. Marketing experts have long relied upon their knowledge of human behaviour and emotion to drive decision-making, and while it may be more challenging to grab attention…

read more
search visibility
Gains In Search Visibility For Top Social Media Sites
Gains In Search Visibility For Top Social Media Sites 700 411 Gravitate

Facebook, Twitter and Pinterest, among other leading social media sites, have seen massive gains in search visibility over the last 12 months thanks to their dynamic, differentiated content. Following the introduction of Google’s Core Algorithm Update in early 2016 to help pinpoint user intent, sites…

read more
digital marketing
Social And Digital Marketing Trends 2017
Social And Digital Marketing Trends 2017 700 411 Gravitate

With 2016 now firmly behind us, we take a look at the top digital marketing trends for the year ahead. Whether you’re closely linked to the digital world or simply curious to find out how such advancements may affect your day to day life throughout…

read more