Retirement Line
Retirement Line /wp-content/uploads/2015/06/case-study-retirement-line-thumb-1.jpg 800 600 Gravitate Digital /wp-content/uploads/2015/06/case-study-retirement-line-thumb-1.jpgThe Challenge The government announced radical changes to pensions in the 2014 Budget. As a result, Retirement Line’s enquiries halved overnight. Gravitate Digital was challenged to recover lead volumes to pre Budget levels, reduce high lead and customer acquisition costs and improve lead quality. Retirement Line had previously entrusted their digital account management to two…
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