Facebook Trials New Digital Coupon Drawer

• 30th August 2016
• Leanne Hyland

Global social media platform Facebook are currently debuting a new offers system to help users keep track of online discounts and receive notifications on their expiry.

The new digital coupon drawer should make it easier for Facebook users to find offers, with a central archive providing access to all available discounts and showing those which are to soon to expire.

Users can also ‘favourite’ deals they would like to redeem in the future using the new offers bookmark – in a style similar to that of Amazon’s popular wishlist feature.

First established in 2012, Facebook offers will now include a bar code and QR code – allowing advertisers to track how many users have claimed an offer to date. This means they can collate data and target those most likely to claim for greater click through rates and monetary return.

How will this affect Facebook user experience?

Facebook has suggested the new addition should streamline both online and offline discount use and increase optimisation across devices, including mobile and tablet platforms.

Advertisers have the option to create two different types of offer: a simple advert or an ad within a page post, over which they will have near complete control. Ads can be edited and creators will be able to specify for how long they run, which consumer audience to target, and where offers can be redeemed – online or in-store. Users can click on business pages to see all offers posted by an organisation, lessening the risk of overlooking discounts.

Furthermore, there’s no need to memorise codes or information as offers can be presented directly from phones and terms and conditions accessed easily from all devices.

Looking to the future, Facebook have mentioned they’re also working on the capability for personalised unique offer codes which will target an individuals’ personal shopping and click through habits.