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In a bid to keep up with other leading social media and B2B platforms, Linkedin has added a new video feature to their news feed.
To ensure quality content, the company has requested that 500 of its top Influencers create a 30 second clip to appear in members’ news feeds. Content will come from leading figures such as the Executive Chairman of Linkedin, Reid Hoffman – and will include topics such as diversity, leadership, innovation and workplace culture.
Can anyone create video content?
As it stands only Influencers are able to create video content – which they can do using the app ‘Record’. However, it seems likely this tool could be rolled out to all users after a trial period, perhaps firstly targeting those with premium accounts.
Despite users not being able to create video at present, they can still engage by following Influencers and leaving feedback on clips. All Linkedin members will have the ability to invite contacts to watch and share content on their own profile, and in doing so keep up with important industry news.
Senior Product Manager of Linkedin, Jonathan Sherman-Presser, recently wrote in a blog post: “When an Influencer you follow posts a video, that video will appear directly in your feed. From there, you can dive in to see what other Influencers have to say about that topic, weigh in with a comment, and respond to comments from other members.”
Influx of video content among social media platforms
The recent explosion of video content across devices and social media platforms has seen a surge in recent months, with users from across the globe flocking to upload clips.
If this trend continues – Linkedin could not only gain another profitable stream of revenue with regards to ad sponsorship, but could in addition attract a host of new users with it’s up-to-date and versatile content stream.
Check out the full details here