Finance – Gravitate Digital

Annuity Line

Annuity Line /wp-content/uploads/2016/03/Annuity-line-thumb.jpg 800 600 Gravitate Digital Gravitate Digital /wp-content/uploads/2016/03/Annuity-line-thumb.jpg 17th March 2016 25th September 2017

The Challenge Annuity Line’s direct to consumer model hinged upon the regular supply of annuity leads from online aggregators. Lead costs, volumes and delivery points fluctuated from one month to another making it very difficult for them to exercise financial control of their business. Gravitate Digital was commissioned to help Annuity Line build an online lead…

Retirement Line

Retirement Line /wp-content/uploads/2015/06/case-study-retirement-line-thumb-1.jpg 800 600 Gravitate Digital Gravitate Digital /wp-content/uploads/2015/06/case-study-retirement-line-thumb-1.jpg 22nd June 2015 3rd July 2018

The Challenge The government announced radical changes to pensions in the 2014 Budget. As a result, Retirement Line’s enquiries halved overnight. Gravitate Digital was challenged to recover lead volumes to pre Budget levels, reduce high lead and customer acquisition costs and improve lead quality. Retirement Line had previously entrusted their digital account management to two…