Finance

Annuity Line
Annuity Line 800 600 Gravitate

The Challenge Annuity Line’s direct to consumer model hinged upon the regular supply of annuity leads from online aggregators. Lead costs, volumes and delivery points fluctuated from one month to another making it very difficult for them to exercise financial control of their business. Gravitate Digital was commissioned to help Annuity Line build an online lead…

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Retirement Line
Retirement Line 800 600 Gravitate

The Challenge The government announced radical changes to pensions in the 2014 Budget. As a result, Retirement Line’s enquiries halved overnight. Gravitate Digital was challenged to recover lead volumes to pre Budget levels, reduce high lead and customer acquisition costs and improve lead quality. Retirement Line had previously entrusted their digital account management to two…

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