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Leanne Hyland

Google Mobile Index
Google Tests Mobile-First index as Device Searches Soar
 Google Tests Mobile-First index as Device Searches Soar 700 411 Gravitate Digital
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Google have started to focus primarily on mobile content to determine search rankings. Despite the majority of searches now being conducted via mobile platforms, until now Google have continued to analyse desktop content to evaluate page ranking. This will now begin to change, leaving those without mobile-friendly websites at a distinct disadvantage.   “To make…

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Website colour theory
Colour Theory Crucial to Conversion Rates
 Colour Theory Crucial to Conversion Rates 700 411 Gravitate Digital
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When used effectively, colour has the power to grab our attention, transform our mindset and heavily influence our purchasing decisions. With this in mind, it’s clear that choosing a colour scheme for a website can be one of the most important decisions you will make to ensure high click-through and conversion rates. Research into colour theory confirms that…

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New Position: Telesales Executive
 New Position: Telesales Executive 1024 914 Gravitate Digital
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An excellent opportunity for a dedicated and well organised telesales professional preferably (but not essential) with a background in financial services to join a rapidly expanding team of market leading digital experts.

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Google’s launching click-to-message ads on Google Search
Google Connects Customers to Brands via SMS
 Google Connects Customers to Brands via SMS 700 411 Gravitate Digital
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Internet users who prefer to avoid lengthy sales calls after showing interest in a product online could soon benefit from Google’s new click-to-text ad – a tool connecting brands directly with customers via SMS messaging. Given the ever increasing quantity of mobile driven traffic, this new tool from AdWords will allow customers to contact companies from their…

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Ehang 184
Ehang 184 App-Controlled Passenger Drone Released
 Ehang 184 App-Controlled Passenger Drone Released 700 411 Gravitate Digital
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An innovative new passenger drone capable of flying to altitudes of 11,000ft is up for sale. With an average cost of £200,000 – the Ehang 184 doesn’t exactly come cheap, but at speeds of 62 miles per hour this personal flying vehicle could revolutionise transport as we know it. And the best part? No prior…

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Facebook Workplace Opens for Business
 Facebook Workplace Opens for Business 700 411 Gravitate Digital
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Facebook has today launched a new business focused social networking service which works to replace in-house email and intranet systems. Workplace provides a safe and secure environment to exchange messages with colleagues and close business partners, while retaining many of Facebook’s familiar features. Live video, group video, audio calling features and automatic translation will remain…

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Google Pixel Phone
Meet Google’s First Smartphone: The Pixel
 Meet Google’s First Smartphone: The Pixel 700 411 Gravitate Digital
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Google has today introduced their first ever smartphone to the market, the Google Pixel. With a 5 inch display and 26 hour talk time, the Pixel comprises hardware and software made exclusively by Google, and places a focus on improving user experience. The device features a 12.3MP camera – the highest rated smartphone camera on the market…

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Google updates Penguin algorithm
Google Updates Penguin Algorithm to Improve Link Quality
 Google Updates Penguin Algorithm to Improve Link Quality 700 411 Gravitate Digital
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Google’s Penguin algorithm, which helps to devalue websites deemed to contain spam links, has been updated in all languages. Penguin targets web users who buy links in order to boost their rankings on the Google search results page, especially those obtained via link networks. Through the elimination of poor quality links, Google hope to increase…

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Twitter no longer 140 characters
Twitter Finally Relaxes 140 Character Limit
 Twitter Finally Relaxes 140 Character Limit 700 411 Gravitate Digital
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It’s big news from Twitter this week as the online social network finally relax their 140 character limit. From now on, symbols or emojis within a tweet will not count as text, allowing more room for simple written content. Images, video files, GIFs, quotes and polls will also no longer affect the 140 character count, though…

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Google Analytics introduce automated insights
Google Analytics Introduce Automated Insights
 Google Analytics Introduce Automated Insights 700 411 Gravitate Digital
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Google Analytics users will now find it easier to track important data trends following the introduction of automated insights. Accessible through the Assistant tab for iOS and Android app users only, the new insight stream will automatically comb through data to provide meaningful recommendations and help speed up the process of finding and tracking data trends.…

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